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This article explores how ChatGPT, an AI-powered tool, is revolutionizing training in the self-storage industry through role-playing scenarios. By simulating 1,792 unique customer interactions, ChatGPT helps staff refine sales and customer service skills in a flexible and cost-effective way. The importance of exceptional customer service in self-storage cannot be overstated, as it drives occupancy rates and revenue growth across multiple locations. Facility operators and teams benefit by gaining consistent, tailored training that adapts to diverse customer personalities and objections. This innovative approach could reshape how self-storage businesses train their teams and enhance customer satisfaction in a competitive market.