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Adobe Launches AI Foundry: Custom Generative AI Models for Enterprise Branding
Adobe has unveiled its AI Foundry, a new consulting service that co-develops custom generative AI models tailored to a company’s own intellectual property. Built on Adobe’s Firefly foundation, these AI models create pixel-perfect, brand-protected images, videos, text, and 3D media — transforming how enterprises scale on-brand creative production. Early adopters like Disney Imagineering and Home Depot are already leveraging Foundry to deepen digital customer engagement and streamline creative workflows.
This innovation is crucial as businesses shift from experimenting with AI to deploying tailored AI solutions at scale, offering a new revenue stream and competitive edge in content creation. As AI-driven search traffic converts 4.4 times better than traditional search, Adobe’s AI Foundry could reshape enterprise marketing strategies and creative workflows, empowering brands to maintain control and consistency in their messaging. Explore how custom AI models can elevate your brand’s creative potential.
