Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
ChatGPT Launches Dedicated Shopping Assistant to Simplify Holiday Purchases
OpenAI has introduced a dedicated shopping assistant feature within ChatGPT, designed to streamline product comparison, deal tracking, and gift recommendations. This new tool, accessible to all users including free accounts, uses a specialized GPT-5 mini model optimized for commerce-related queries. With the holiday season and Black Friday approaching, this upgrade is timely to help consumers make more informed purchasing decisions.
The assistant can handle detailed requests such as finding specific product types, comparing specs across trusted sources, and even suggesting lookalike products based on images. For example, users can snap a photo of a dress and ask ChatGPT to find similar items under a set budget. By refining recommendations through clarifying questions, it offers a personalized shopping experience.
This advancement could reshape how consumers research and decide on purchases online, reducing time spent scouring multiple sites. Whether you’re hunting for electronics, beauty items, or home appliances, ChatGPT’s shopping assistant is positioned to become a valuable tool for smarter holiday shopping.
