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Amazon Launches AI Tools to Revolutionize Film and TV Production
Amazon MGM Studios is stepping into the future of entertainment by testing proprietary AI tools designed to enhance film and TV production. Starting next month, Amazon will begin a closed beta of these tools aimed at improving character consistency, streamlining pre- and post-production workflows, and boosting creative efficiency.
This development is significant as it addresses both cost reduction and creative support, rather than job replacement, with input from industry experts and leveraging Amazon Web Services. For example, Amazon’s “House of David” series already included 350 AI-generated shots, demonstrating the practical application of AI. This initiative could reshape how productions are made and influence the broader media industry. Industry executives and creative teams should watch closely as initial results are expected by May.
